Search Engine Optimization

A website is more than branding. Having a website  but not actively managing it is an ineffective way to do business. It can and should do more for you. Your website needs to send you quality traffic, and ultimately conversions. If your website is doing anything less than that, then its time to start working on a search marketing strategy.

Search engine optimization is no longer optional, its necessary. More and more searches are conducted online or via mobile, not in telephone books or the yellow pages. If you aren’t working on an SEO strategy, I can guarantee your competitors are. Why make it easy for them to steal your business?

My approach to search engine optimization is simple; provide the best results for my clients and communicate with them effectively so they get a true understanding of their progress. Maintaining a long lasting relationship with my clients and seeing them succeed online is what I care about.

I begin most of my SEO projects by conducting an SEO audit.

What does my Search Engine Optimization (SEO) Audit involve?

My search engine optimization audits start with analyzing your current placement in the search engines. Once I gauge where you’re at, I assess your websites keyword use, content strategy, overall website architecture, outbound and inbound links, website tags, domain assessment, and conversion issues/opportunities.

Here is a brief overview of what I analyze:

  • Information Architecture
    • Assessment of keyword use in website pages
  • On-Page
    • Meta tags
    • Images
    • Content
    • Internal links
    • Conversion issues/opportunities
  • Off-Page
    • Links pointing to your website
  • Technical
    • URL structure
    • XML Sitemap
    • Robots.txt file
    • Website hosting

What types of SEO services do I provide?

  • Strategy & Consulting
  • Website Audits
  • Monthly SEO Programs

Every search engine optimization strategy is unique to each business, therefore I have several SEO options available suited to your business’ needs.

If you’re ready to take the next step to build your online presence and actively compete with or to rise above your competitors in search, contact me so we can work together to build you a sustainable search engine optimization strategy.

 

Contact Rachel Howe