Search Engine Optimization

Having a website  but not actively managing it is an ineffective way to do business. Your website needs to send you quality traffic, and ultimately conversions. If your website is doing anything less than that, then its time to start working on a search marketing strategy.

Search engine optimization is no longer optional, its necessary. More and more searches are conducted online or via mobile, not in telephone books or the yellow pages. If you aren’t working on an SEO strategy, I can guarantee your competitors are. Why make it easy for them to steal your business?

My approach to search engine optimization is simple; provide the best results for my clients and communicate with them effectively so they get a true understanding of their progress. Maintaining a long lasting relationship with my clients and seeing them succeed online is what I care about.

I begin most of my SEO projects by conducting an SEO audit.

What does my Search Engine Optimization (SEO) Audit involve?

My Search engine optimization audits start with analyzing your current placement in the search engines. Once I gauge where you’re at, I assess your websites keyword use, content strategy, overall website architecture, outbound and inbound links, website tags, domain assessment, and conversion issues/opportunities.

Here is a brief breakdown of my SEO audit process:

  • Assessment of keyword use in website pages
  • Recommendations for targeted keyword phrases
  • Recommendations for improved placement in the search engines
  • Website content strategy that is SEO conscious
  • Website Architecture
  • XML Site maps, Robots.txt files, Website hosting
  • Assessment and recommendations for SEO friendly URL structure 
  • Internal page link assessment and recommendations
  • Observations and recommendationsm of title tags, meta tags, and image alt tags
  • Assessment of overall website links and analysis of competitor’s links
  • Identify conversion issues/opportunities

What types of SEO services do I provide?

  • SEO Consulting
  • SEO Audits
  • Monthly SEO services

Every search engine optimization strategy is unique to each business, therefore I have several SEO packages available custom suited to your business’ needs.

If you’re ready to take the next step to build your online presence and actively compete with or to rise above your competitors in search, contact me so we can work together to build you a sustainable search engine optimization strategy.


Contact Rachel Howe